Sinead Keary's Top Black Friday Shopping Tips
Black Friday can be one of the most exciting shopping events of the year, but it’s easy to get overwhelmed by the all the deals and discounts! To make the most of your shopping this year, it’s essential to approach it with a plan.
Whether you’re looking to snag a few luxury capsule wardrobe staples or pick up gifts for your loved ones, having a well-thought-out shopping list, setting a budget, and knowing what to prioritize can help you find the best deals without falling into impulse buys. In this guide, we share Sinead Keary's top tips to help you navigate Black Friday like a pro and ensure you walk away with items you'll love and use for years to come.
Plan Ahead: Prepare Your Shopping List
Look in your wardrobe to see what you already have.
Then, identify the key items that may be missing. If you manage to nab them at a discount this Black Friday, you'll be able to style your existing pieces in multiple ways. These missing hero pieces are what you should be hunting for once Black Friday starts. For example, our Hannah blazer coat in cream and grey is a hero piece that significantly expands your wardrobe options. Pair it over a silk cami and leathers for a go-to going-out look this party season.
Alternatively, pair it with our cashmere blue Annabelle cardigan, jeans, and trainers for the perfect high-low casual look.
Pre Shop: Your Favourite Website
Create a folder on your phone and take screenshots of the pieces you're hoping to purchase this Black Friday. Save the images to the folder. Afterward, review the folder and carefully consider each piece. Ask yourself a few key questions before deciding whether it's definitely a good buy or not:
- Do I absolutely love it?
- Do I know how to wear it and style it?
- Will the cost per wear of this piece justify its price tag?
- Will it suit my body shape and make me feel powerful and confident?
- Will it work with other items in my wardrobe to ensure multiple wears?
If yes, then shop shop shop!
Save Your Wishlist & Links on your phone
Next up, once you have finalised your shopping list make sure to save links to everything on your Wishlist on the notes section of your phone so when Black Friday hits you will quickly be able to nab your pieces before they sell out!
Shop Irish Where You Can
I am so grateful for all our lovely customers who make an effort to shop my brand and support Irish businesses, especially at Christmas. So, of course, I make it a priority to shop Irish as much as I can. Sarah Keary Makeup—my fabulous sister's brand—is known for its high-quality, versatile products that blend luxury with everyday ease. Her carefully curated range (which I swear by!) is perfect for creating polished looks effortlessly. This Black Friday, her hero makeup essentials are up to 60% off. My favourites include her "Palette of Wonder," the cream bronzer in medium dark, and her liquid eyeliner.
Choose Quality over quantity
Opt for beautiful fabrics like our silk, cashmere and bamboo jersey collection. You can treasure pieces like our Aurora long after Black Friday and the season is over. Buying cheaper pieces just for the sake of their low sale price tag will likely end up in the back of your wardrobe unloved. Try and focus on classic investment pieces (like our Silk Cami's or The Victoria Bow Back dress) that will not go out of fashion quickly rather than trend pieces.
Time to think about Gifting
Black Friday is the perfect time to snap up some special gifts for your loved ones this Christmas. Some of our most popular pieces that are perfect for gifting are:
These high-quality items make thoughtful gifts that add a touch of luxury to any wardrobe, ensuring your loved ones receive something stylish and lasting this holiday season.
Conclusion
Black Friday is the perfect opportunity to invest in key wardrobe pieces and find special gifts for loved ones. By planning ahead and focusing on quality over quantity, you can make the most of the sales and shop with a plan. With our timeless, high-quality collection, you’ll find elegant staples that add lasting value to your wardrobe and make luxurious gifts this holiday season. Happy shopping!
