Sinead Keary

Our Story

Sinead Keary the label is an Irish fashion brand, founded in 2020 by Personal Shopper and Designer Sinead Keary. The first collection came to life after 12 years of working in luxury retail and with hundreds of personal shopping clients who repeatedly expressed that they had a wardrobe full of clothes and nothing to wear.

Sinead set about designing a collection of luxury essentials to help in forming the foundations of a capsule collection to act like pieces of a jigsaw puzzle, enabling women to make better sense of their wardrobe. Sinead Keary the Label is now a leading design house for timeless luxury essentials which have been thoughtfully created to empower women to feel stylish and confident with every outfit.

Minimalism, femininity, fine fabrics and perfect fit are all essential components to the label collection.

Shop Sinead’s Favourite Icons

Sinead has thoughtfully designed each piece in her essentials collection with her Personal Shopping clients, friends and family in mind. Clever and unique features (like the bra loops which are placed on the strap of her Bestselling bra friendly Becky cami) make her collection unique and extraordinary.

Sinead named each piece in her collection after important Women in her life and although she knows it's not nice to have favourites some pieces and designs have an extra special place in her heart.

"Luxury basics are the fundamentals of building a capsule wardrobe. Our Virtual Stylist is ready to help guide you towards the perfect pieces for your individual styling needs."