Introducing our new Style Muse series, where we delve into the world of stylish women and discover their individual approach to fashion. Each month, we will sit down with a different influential woman to discuss her personal style, sources of inspiration, and advice on how to elevate our own wardrobe game.

To kick off the series, we had the pleasure of interviewing Anouska Proetta Brandon, a talented Photographer and Art Director renowned for her breathtaking photography and impeccable taste in fashion. During our conversation, Anouska shared with us her inspirations and valuable tips on creating a capsule wardrobe that exudes effortless style.

Hi Anouska! It’s so lovely to chat to you, first and foremost we need to ask; how would you describe your personal style? 

I’ve always been pretty minimal in my approach to style. I like to keep it fairly monotone, simple, with a slight edge. I love to play with contrasting silhouettes and be playful with different textures.

Are there any particular fashion icons or styles that inspire you? 

No one dresses better than the French. I take a lot of my inspiration from casual and relaxed streetwear looks from Paris. 

When building a capsule wardrobe, what key pieces do you think are essential? 

Absolutely everyone needs a solid white tee - my Sinead Keary t-shirt is so soft and falls beautifully on my body, and even though it is a very simple piece - the fabric makes all the difference. So I think investing in good quality basics will always elevate your  whole look.

What advice would you give to someone who is trying to develop their personal style? 

I think experimentation is key. I wore some very questionable outfits throughout my 20s, but that’s what your 20s are for - finding yourself.  Like anything, finding your own personal style takes time and patience, but also courage to try new things. I find that if you’re trying on a lot of things in a changing room, or different outfits at home, some looks will just click with you - and you’ll feel so good. It’s about finding pieces and styles that make you feel good, rather than just look good. Because at the end of the day, we are the best versions of ourselves when we feel confident. 

Do you have any tips for shopping sustainably or incorporating sustainable pieces into your wardrobe? 

Shopping sustainably takes time. It tends to be more expensive, so you can be more conscious of your purchases and think about it in a cost-per-wear kind of way. I would say start with the basics, like a great t-shirt, a great fitted pair of jeans, a good blazer - and work your way out to more stand out pieces like a great jacket like a trench coat.

What's the most sentimental item in your wardrobe and why is it important to you?

I have some beautiful vintage scarves my Grandmother gave me, from Hermes to Chanel with the most incredible patterns. They hold a lot of meaning to me, to the point where I don’t want to wear them too much because they’re so pretty! My Grandmother is the most glamorous woman I know, I can only hope to be as fab as her one day.

What's the most unexpected place you've ever found fashion inspiration?

I find a lot of inspiration in architecture and interior design - not sure if that is particularly unexpected but being such a visual person, the spaces around you can dictate and influence how you want to dress.

What are your favourite pieces from the Sinead Keary collection?
1.The show stopping Sarah Wrap Blazer in cream. It is so luxurious, and can make even the most simple outfit into something really special.

2. The new Aisling sequin shirt. I love to style shirts, from layered with a blazer to under a sleeveless vest - the sequins give it that little something extra that perfectly reflects the light.

3. The Bridal Silk Bow;  I am saving this for around the time of my wedding. 

4.The Becky silk cami, which looks great on its own, has wonderful coverage but still feels really sexy.

5. Of course, would be the Lucy white tshirt. It’s simple, but it’s a staple in my wardrobe. It’s the perfect fit, and falls so nicely, a truly timeless piece.

Thank you so much for chatting to us Anouska! For anyone who would like to keep up to date with all of Anouska’s exciting projects, for more style inspiration or to follow her bridal journey be sure to follow her on Instagram.


April 06, 2023 — Sinead Keary

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