Introducing our latest Style Muse for this month's edition: Eider Leite. With over 15 years of experience in the industry and based between Dublin and London, Eider is highly skilled and sought after freelance stylist and personal shopper. 

Eider's website, Styled by Eider, offers a personalised shopping experience tailored to your needs. Whether you're in need of a wardrobe detox, assistance with sourcing specific pieces, or simply seeking guidance on finding the right shapes and colours to suit your style, Eider has got you covered. 

He has recently been an invaluable asset in styling our latest Sinead Keary The Label shoots and his expertise and impeccable taste make him the ideal muse for this month's edition. 

Thank you so much for taking the time to chat to us, first up how would you describe your personal style? 

Thanks for having me, I am quite eclectic. I go from a rock leather jacket to a tailored suit so it really depends on the mood and ambience. 

Tell us a little about what you do and what services you offer and how to book you?

I am a Personal Shopper and Stylist so my services range from personal shopping, sourcing, wardrobe detox to celebrity personal shopping / styling. You can book my range of services online on or by contacting me directly at .

Sinead was delighted to have you help and expertise styling our London shoot this season. You mentioned you feel The Label fits into the timeless Quiet Luxury trend that's popular this season. Can you tell us a little bit about what Quiet Luxury is?

Absolutely we had the best time, so much fun. Quiet Luxury is all about amazing fabrics, logo-less pieces and incredible shapes which fits the agenda of Sinead Keary the Label. The blazers and silk blouses particularly are the essence of quiet luxury. 

What pieces from the collection do you feel epitomise Quiet Luxury best? 

As mentioned on the previous question, in my opinion the blazers and silk blouses are spot on quiet luxury. 

What advice would you give to someone who is trying to develop their personal style?

I would say investing in good neutrals, a great blazer and a gorgeous top are a good start to develop a fabulous personal style. 

When building a capsule wardrobe, what key pieces do you think are essential? 

Oh, in my opinion, good blazers and great quality t-shirts are essential to a strong capsule wardrobe. 

What's the most sentimental item in your wardrobe and why is it important to you?

I have a particular coat I bought maybe 13 years ago. I was a student and didn't have much money to buy fancy clothes so it was a big purchase. I remember not going our for a while so I could buy it, I still have it and love it. 

Trends come and go, but some styles are timeless. Are there any classic pieces or styles that you think will always be in fashion?

As you said they come and go. I think good fabrics are more timeless, but in saying that a great blazer and a good black dress is forever timeless. 

What are your favourite pieces from the Sinead Keary collection and why?

The Sarah and Tori Blazers have my heart, I think they are essential to elevate an outfit, I also love the Aisling Shirt and the fun it brings to an outfit. I recently sold it to an A-List Celebrity and she loved it, again it's a hard one, so many great options!

Thank you so much for taking the time to chat with us today! What's next for you, any exciting projects in the pipeline? 

Thank you for having me, my absolute pleasure. Oh some really fun appointments and lots of travelling so it's really exciting. 

Stay up to day with Eider's stylish updates by following him on Instagram 

June 30, 2023 — Jessica Staunton

Leave a comment

Please note: comments must be approved before they are published.